My socio-economic articles are posted here. This is one of the results of work at the Marketing Department of V. N. Karazin Kharkiv National University. I worked here for twelve and a half years: January 1999 – August 2011. The space of research entrusted to me was consumer behavior in a cross-cultural environment. I started with the basics: natural science, ethnology, social sciences. Most important works according my viewpoint are three ones that are posted here. The rest ones exist in paper form, and are not available to me at the moment.
I noticed an interesting feature: there is no necessity to put summaries of my economic articles, since their headings are quite informative. I limit myself to my own comments.
2009 year
Shatrovskiy, A. G. (2009) Formation of competence in the system of end-to-end teaching. Vestn. V. N. Karazin KhNU, Economic series. No. 851. P. 130–135. (In Ukrainian)
Text is not available now
One of the many developments of the Department aimed at creating a unified teaching system in the preparation of marketers. I contributed it too.
Shatrovskiy, A. G. (2009) Socio-economic mechanism for the formation of mentality, or the key to unravelling the “Slavic soul”. Social Economy. No. 2, pp. 160–166. (In Russian)
Article made to order. I summed up all his theoretical developments in this direction and developed them.
I think that there was managed to reveal the multi-level mechanism of mentality formation, taking into account ethnogenetic progress and archaisms.
Замовна стаття від видання. Підсумував усі свої теоретичні розробки у цьому напрямі та розвинув їх.
Вважаю, що мені вдалося розкрити багаторівневий механізм формування ментальності – з урахуванням етногенетичного прогресу та архаїзмів.
2008 year
Shatrovskiy, A. G. (2008) 3.2. Vector of environmentalism. // Priorities of modern marketing management: Monograph / I. V. Semenyak, V. A. Yevtushenko, A. V. Kataev [and others]. Kh.: V. N. Karazin KhNU. C. 168–175. (In Ukrainian)
Text is not available now
Collective creativity is for some – a “float”, for others – a “meat grinder”. I got into the second one. The main content about the relationship of society with nature according to my publications was removed from my section. As a result, the section looks featureless.
2007 year
Semenyak I. V., Shatrovskiy, A. G. (2007) Experience of holding an Internet conference at the Faculty of Economics. Vestn. V. N. Karazin KhNU, Economic series. No. 755, pp. 120–124. (In Russian)
Text is not available now
I believe that the event (at that time – innovative) was successful, and the article turned out to be true.
2004 year
Shatrovskiy, A. (2004) Theoretical grounding of the formation of programs for the study of consumer motivations. Visn. Khark. nats. un-tu imeni V.N. Karazina. № 630. P. 101–106. (In Russian)
Text is not available now
This article is hard to read. But it reflects the results of my work.
2003 year
Shatrovskiy, A. Kopotienko, T., Yakovenko, T., Chen Wei (2003) Results of marketing research of consumer behavior. Visn. Khark. nats. un-tu imeni V.N. Karazina. № 608. P. 129-137. (In Russian)
Text is not available now
The results of concrete sociological research with students in the Central Department Store of Kharkov (CDS). Unfortunately, in the future, the Central Department Store was privatized, the management was replaced, and the department store turned into a “market under the roof.” It’s a pity! We have developed interesting proposals, but they have become unnecessary.
2002 year
Shatrovskiy, A. (2002) Ethnospecificity in the hierarchy of consumer motivations. Visn. Khark. nats. un-tu imeni V.N. Karazina. № 575. P. 60-64. (In Russian)
Text is not available now
My laddering model of ethnogenesis is starting to work.
Shatrovskiy, A. (2002) A laddering model of ethnogenesis in forecasting consumer behavior. Visn. Khark. nats. un-tu imeni V.N. Karazina. № 564. P. 362–367. (In Russian)
One of the articles I’m proud of. The second step on the way to explaining the mechanism of consumer mentality formation.
2001 year
Semenyak I. V., Shatrovskiy, A. (2001) Keys to forming ethnological research programs in marketing. Visn. Khark. nats. un-tu imeni V.N. Karazina. № 530. (In Russian)
Text is not available now
The work is deep enough, the title is aptly proposed. I think it is still relevant today.
Semenyak I. V., Shatrovskiy, A. (2001) Formula for success: “Marketing and Ethnology”. Visn. Khark. nats. un-tu imeni V.N. Karazina. № 520. P. 286–290. (In Russian)
Text is not available now
In fact, the rationale for the determining role of mentality in the choice of the consumer. Although there is no direct indication of this in the text.
Shatrovskiy, A. (2001) Ethnos and ethnicity in the lightview of the natural-social hierarchy. Philosofsʹki perypetiyi. № 531. P. 152-154. (In Russian)
One of the things I’m proud of. My first step towards explaining the mechanism of consumer mentality formation. This is already my own vision in accordance with the strategy of Department. It is significant that the work was published at the Faculty of Philosophy, where general scientific approaches are encouraged.
2000 year
Semenyak I. V., Shatrovskiy, A. (2000) Methodological principle of consistency in modern marketing theory. Visn. Khark. nats. un-tu imeni V.N. Karazina. № 482. P. 159-160. (In Russian)
Text is not available now
The first statement of a system approach to the analysis of consumer behavior on behalf of the Department.
1999 year
Shatrovskiy, A. (1999) Problems of professional education adaptation in the conditions of transition. Visn. Khark. nats. un-tu. № 446. P. 53–55. (In Russian)
Text is not available now
Tribute to “fashion”. The transitional period in the economy at that time was called the “period of transition” (this spelling was introduces into Russian and Ukrainian). The term was not universally accepted, but the need for change was recognized. The article reflects the Department’s vision of the problem. I own its design in the form of an article.
Shatrovskiy, A. (1999) Ethnofactors of the marketing macroenvironment: the pedagogical aspect of training professionals. Visn. Khark. nats. un-tu. № 457. P. 88–90. (In Russian)
Text is not available now
My first economic article. The most important thing in it is the rationale for the need to teach ethnology for marketologists. The idea does not belong to me. It was developed before the creation of the young Department, and included in its concept.